{"id":3662,"date":"2022-11-11T01:07:08","date_gmt":"2022-11-11T00:07:08","guid":{"rendered":"https:\/\/torrelodones.wordcamp.org\/2023\/?post_type=wcb_session&#038;p=3662"},"modified":"2023-03-15T00:45:34","modified_gmt":"2023-03-14T23:45:34","slug":"lucia-y-el-seo","status":"publish","type":"wcb_session","link":"https:\/\/torrelodones.wordcamp.org\/2023\/session\/lucia-y-el-seo\/","title":{"rendered":"El EEAT me come toda la marca"},"content":{"rendered":"\n<p>Google lo tiene cada vez m\u00e1s claro: palabras clave, intenciones de b\u00fasqueda y entidades auguraban lo inevitable\u2026Le molan las marcas a nuestro querido buscador.<\/p>\n\n\n\n<p>En esta charla vamos a ver que es esto del EAT, su evoluci\u00f3n hacia el EEAT y formas de trabajarlo para que hacerle ojitos a Google y hacernos BFF (best friends forever).<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfQu\u00e9 es el EEAT?<\/li>\n\n\n\n<li>Factores que repercuten en el EEAT<\/li>\n\n\n\n<li>El author rank, el gran olvidado<\/li>\n\n\n\n<li>\u00bfLos nichos necesitan EEAT?<\/li>\n\n\n\n<li>Algunas pautas para trabajarlo<\/li>\n\n\n\n<li>Conclusiones y padre nuestro<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google lo tiene cada vez m\u00e1s claro: palabras clave, intenciones de b\u00fasqueda y entidades auguraban lo inevitable\u2026Le molan las marcas a nuestro querido buscador. En esta charla vamos a ver que es esto del EAT, su evoluci\u00f3n hacia el EEAT y formas de trabajarlo para que hacerle ojitos a Google y hacernos BFF (best friends&hellip; <a class=\"more-link\" href=\"https:\/\/torrelodones.wordcamp.org\/2023\/session\/lucia-y-el-seo\/\">Seguir leyendo <span class=\"screen-reader-text\">El EEAT me come toda la marca<\/span><\/a><\/p>\n","protected":false},"author":20037751,"featured_media":7161,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1678530300,"_wcpt_session_duration":2100,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/torrelodones.wordcamp.org\/2023\/files\/2023\/03\/WCTorre-2023-Lucia-Rico.pdf","_wcpt_session_video":"https:\/\/wordpress.tv\/2023\/03\/12\/el-eeat-me-come-toda-la-marca\/","_wcpt_speaker_id":[5689],"footnotes":""},"session_track":[1079851],"session_category":[],"class_list":["post-3662","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-track1-teatro","entry"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"11\/03\/2023","time":"11:25 am"},"session_speakers":[{"id":"5689","slug":"lucia-y-el-seo","name":"Luc\u00eda y el SEO","link":"https:\/\/torrelodones.wordcamp.org\/2023\/speaker\/lucia-y-el-seo\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/torrelodones.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/3662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/torrelodones.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/torrelodones.wordcamp.org\/2023\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":7,"href":"https:\/\/torrelodones.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/3662\/revisions"}],"predecessor-version":[{"id":6345,"href":"https:\/\/torrelodones.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/3662\/revisions\/6345"}],"speakers":[{"embeddable":true,"href":"https:\/\/torrelodones.wordcamp.org\/2023\/wp-json\/wp\/v2\/speakers\/5689"}],"author":[{"embeddable":true,"href":"https:\/\/torrelodones.wordcamp.org\/2023\/wp-json\/wporg\/v1\/users\/luciayelseo"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/torrelodones.wordcamp.org\/2023\/wp-json\/wp\/v2\/media\/7161"}],"wp:attachment":[{"href":"https:\/\/torrelodones.wordcamp.org\/2023\/wp-json\/wp\/v2\/media?parent=3662"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/torrelodones.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_track?post=3662"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/torrelodones.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_category?post=3662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}