{"id":3702,"date":"2022-11-11T01:25:51","date_gmt":"2022-11-11T00:25:51","guid":{"rendered":"https:\/\/torrelodones.wordcamp.org\/2023\/?post_type=wcb_session&#038;p=3702"},"modified":"2023-03-15T00:30:29","modified_gmt":"2023-03-14T23:30:29","slug":"carlos-m-diaz-honrado","status":"publish","type":"wcb_session","link":"https:\/\/torrelodones.wordcamp.org\/2023\/session\/carlos-m-diaz-honrado\/","title":{"rendered":"Google Ads 2023. C\u00f3mo hemos cambiado"},"content":{"rendered":"\n<p>Google Ads ha cambiado su paradigma. Antes primaba m\u00e1s la cantidad que la calidad (m\u00e1s impresiones, m\u00e1s clics, mayor CTR\u2026) ahora prima la calidad, es decir lograr atraer a usuarios m\u00e1s propensos a convertir.<br>Esto ha hecho que aparezcan nuevos tipos de campa\u00f1as, nuevas estrategias de puja\u2026 y nuevas y m\u00e1s potentes integraciones.<br>En esta ponencia repasamos como el el ecosistema de Google Ads en 2023 y c\u00f3mo afrontarlo para poder lograr mejores resultados y como integrar esta herramienta en nuestro WordPress.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads ha cambiado su paradigma. Antes primaba m\u00e1s la cantidad que la calidad (m\u00e1s impresiones, m\u00e1s clics, mayor CTR\u2026) ahora prima la calidad, es decir lograr atraer a usuarios m\u00e1s propensos a convertir.Esto ha hecho que aparezcan nuevos tipos de campa\u00f1as, nuevas estrategias de puja\u2026 y nuevas y m\u00e1s potentes integraciones.En esta ponencia repasamos&hellip; <a class=\"more-link\" href=\"https:\/\/torrelodones.wordcamp.org\/2023\/session\/carlos-m-diaz-honrado\/\">Seguir leyendo <span class=\"screen-reader-text\">Google Ads 2023. C\u00f3mo hemos cambiado<\/span><\/a><\/p>\n","protected":false},"author":15078990,"featured_media":7146,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1678528200,"_wcpt_session_duration":2100,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/torrelodones.wordcamp.org\/2023\/files\/2023\/03\/WCTorre-2023-Carlos-M-Diaz-Honrado.pdf","_wcpt_session_video":"https:\/\/wordpress.tv\/2023\/03\/12\/google-ads-2023-como-hemos-cambiado\/","_wcpt_speaker_id":[5531],"footnotes":""},"session_track":[1079852],"session_category":[],"class_list":["post-3702","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-track2-aula","entry"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"11\/03\/2023","time":"10:50 am"},"session_speakers":[{"id":"5531","slug":"carlos-m-diaz-honrado","name":"Carlos M. D\u00edaz Honrado","link":"https:\/\/torrelodones.wordcamp.org\/2023\/speaker\/carlos-m-diaz-honrado\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/torrelodones.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/3702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/torrelodones.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/torrelodones.wordcamp.org\/2023\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/torrelodones.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/3702\/revisions"}],"predecessor-version":[{"id":6335,"href":"https:\/\/torrelodones.wordcamp.org\/2023\/wp-json\/wp\/v2\/sessions\/3702\/revisions\/6335"}],"speakers":[{"embeddable":true,"href":"https:\/\/torrelodones.wordcamp.org\/2023\/wp-json\/wp\/v2\/speakers\/5531"}],"author":[{"embeddable":true,"href":"https:\/\/torrelodones.wordcamp.org\/2023\/wp-json\/wporg\/v1\/users\/carlosmdh"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/torrelodones.wordcamp.org\/2023\/wp-json\/wp\/v2\/media\/7146"}],"wp:attachment":[{"href":"https:\/\/torrelodones.wordcamp.org\/2023\/wp-json\/wp\/v2\/media?parent=3702"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/torrelodones.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_track?post=3702"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/torrelodones.wordcamp.org\/2023\/wp-json\/wp\/v2\/session_category?post=3702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}